The Fit Oyster supports your movement journey through active gear, wellness retreats and a community that celebrates you. When we had our pre-project call, Kripa told us that empowering woman to ooze self expression has always been her dream. One element that spoke to her was an Oyster. Featured in mythological paintings, an oyster symbolises protection, balance, peace and inner self. The tagline, Mind, Movement and, Mettle signifies just this. We knew we had to involve an oyster in our branding.

Branding & Strategy